Bitcoin and Altcoin Reserve Strategy

Bitcoin and altcoin reserve strategy has become a frequently discussed topic recently.

Many major companies globally are building crypto reserves by investing in altcoins like Bitcoin (BTC), Ethereum (ETH), XRP, and Solana (SOL). One notable development comes from Türkiye.

Martı, Türkiye’s largest Uber-like ride-hailing platform, has made a significant cryptocurrency investment decision.

The CEO of Martı, Oğuz Alper Öktem, announced that the company will invest 20% of its cash reserves into crypto assets, with Bitcoin being the initial investment.

Öktem emphasized that they view Bitcoin and cryptos as long-term stores of value, aimed at preserving the purchasing power of idle funds that are not required for operational expenses.

> “As Martı, we have decided to invest 20% of our cash reserves in digital crypto assets. We are starting with Bitcoin as a first step. We view digital assets as a long-term store of value. We aim to ensure that our cash, which we do not use in our company operations, retains its value under different market conditions.”

*This is not investment advice.