Brisbane, Australia, August 7th, 2024, Chainwire

Australian gemstone company NYBlue Pty Ltd is positioning itself as a significant player in the global gemstone market with a strategic plan to control the world’s blue zircon supply. This initiative could reshape the market’s value dynamics.

Earlier this month, NYBlue released a whitepaper outlining its pre-sale and public float of its ‘real world asset’ cryptocurrency, following the announcement of its holdings of over one million carats of the rare gemstone.

The company’s main strategy is to systematically increase its holdings by acquiring all available Cambodian blue zircons. This approach aims to control the supply chain and possibly influence the future value of these precious stones.

Today, company representatives appeared on CryptoBanters’ Town Hall podcast to launch their RWA token pre-sale, which has attracted significant interest from the crypto community since its announcement. A promotional video raises the question: “What would be a more appropriate display of affection for your significant other; a piece of compressed, common carbon or something ancient, rare, and twice as brilliant as diamond?”

Mitch Brownlie, NYBlue’s majority shareholder, stated, “We believe that Cambodian blue zircon deserves recognition as one of the most extraordinary, underappreciated, and undervalued gemstones on the market.”

NYBlue has drawn inspiration from the historical success of tanzanite, which saw its prices increase tenfold over three years. The company expects a similar surge for blue zircons and is aligning its strategy with this precedent.

NYBlue plans to launch a gemstone-backed cryptocurrency called ZIRC, where each token is fully backed by and redeemable for one carat of blue zircon gemstone. This model allows consumers to benefit from blue zircon’s rise without traditional cryptocurrency’s volatility risks. ZIRC token holders can redeem their tokens for gemstones, ensuring stable value retention between the token and its backing asset.

NYBlue aims to acquire the majority of globally available gem-quality blue zircons to establish itself as a dominant market player, thereby influencing blue zircon’s supply chain and market value.

This initiative represents not just a short-term play but a long-term goal to secure a dominant position in the multibillion-dollar gemstone industry. With approximately $300 million worth of gemstones, NYBlue seeks to redefine the global gemstone narrative.

ZIRC

Zirc offers a cryptocurrency that is fully backed by blue zircon gemstones. Every ZIRC token is redeemable for a one-carat blue zircon, creating a stable, tangible asset. Using blockchain technology enhances transparency and security, making it easier for individuals to engage in the gemstone market without traditional crypto risks.

NYBlue’s PreSale is now live on Zir.co.nz.

Contact:
Director: Mitch Brownlie
NYBlue Pty Ltd
Email: redeem@nyblue.com

This article was originally published on Chainwire