Price Increase for X's Premium-Plus Plan

(Reuters) – Elon Musk-owned X raised the price of its premium-plus plan in several markets from December 21 as the social media company seeks to boost payments for creators on its platform.

The top-tier plan is now priced at $22 a month in the U.S., up from $16 earlier, according to a blog post. Prices for the basic tier and premium subscriptions remain unchanged at $3 and $8, respectively.

X changed its revenue-sharing practices in October to ensure subscription fees directly contribute to creator payouts, compensating based on content quality and engagement rather than ad views alone.

The updated pricing applies to new subscribers, while existing members will retain their current rates until January 20.

X offers premium-plus subscribers ad-free browsing and features such as expanded access to the Grok AI chatbot and Radar, which provides real-time analytics on emerging trends through keyword tracking.

Subscriptions are a key part of Musk's strategy to drive revenue growth at X, the platform previously known as Twitter, which had traditionally relied on advertising dollars.