Miami, Florida, August 15th, 2024, Chainwire

Floki has partnered with Nottingham Forest football club, currently competing in the English Premier League (EPL).

Announced on Thursday, Floki will be the official cryptocurrency partner of Nottingham Forest, gaining extensive marketing and promotional rights.

“We are proud to join the ranks of the Premier League with a club that is an institution in world Football,” said a representative of Floki. “Just as Nottingham Forest builds a future as a dominant force in world football, Floki also aims to establish itself as one of the most successful brands in its sector, constantly innovating alongside brands like Valhalla.”

During all home games, the Floki brand will feature for three minutes on camera-facing LED boards from kick-off to the final whistle, ensuring visibility to both stadium audiences and TV viewers.

The Floki logo will be prominently displayed in four slots on official Premier League interview backdrops at each home match and on press conference backdrops throughout the season.

Floki will have a strong presence on Nottingham Forest’s social media channels, including mentions in posts about full-time scores for both the men’s and women’s senior teams and all substitution announcements. Additionally, Floki will occupy a full-page presence in the matchday programmes distributed at home games, with its logo on the front cover, connecting the brand to the matchday experience and the fans.

Fans can look forward to exciting offerings, such as signed merchandise. At the end of the season, Floki will provide fans the chance to participate in a ‘play on the pitch’ experience at the stadium.

Paul Bell, Nottingham Forest’s Chief Operating Officer (COO), stated, “We are delighted to welcome Floki as an official partner and look forward to working closely with them as we head into the 2024/25 season. As one of the most innovative companies within this sector, we’re excited to work collaboratively with the Floki community.”

Popularity of EPL

The English Premier League (EPL) is the most popular sports league globally, with more viewers than both the UEFA Champions League and Bundesliga combined. In the 2022/23 season, the EPL reached an audience of 3.23 billion people, broadcasted to 712 million households across 190 countries.

According to Nielsen, 2.01 billion viewers watched live matches over the season, while 1.22 billion viewers tuned into highlight shows and related programming. EPL clubs boast a massive social media following with over half a billion followers across platforms like Facebook, Instagram, TikTok, X, and YouTube.

Nottingham Forest’s History

Founded in 1865, Nottingham Forest has a rich history, being one of only eight clubs, including Liverpool, Ajax, Bayern Munich, and Real Madrid, to win back-to-back European championships. Nottingham Forest also has a strong online presence with over 4.5 million followers across various social media platforms, including one million on Facebook, 670,000 on X, one million on Instagram, 1.2 million on TikTok, and 184,000 on YouTube.

About Floki

Floki is the people’s cryptocurrency and the utility token of the Floki Ecosystem. It aims to become the world’s most known and used cryptocurrency, focusing on utility, philanthropy, community, and marketing. Floki currently has over 490,000 holders and a strong global brand image due to strategic marketing partnerships.

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Contact

Community Relations Officer
Pedro Vidal
Floki
Marketing@floki.com

This article was originally published on Chainwire.