STEPN GO and CASIO Launch NFT Sneakers Collection

Sydney, Australia, August 22nd, 2024, Chainwire

STEPN GO and CASIO COMPUTER CO., LTD. have partnered to introduce a unique collection of co-branded STEPN GO NFT Sneakers. This initiative is part of the “VIRTUAL G-SHOCK” project and will feature a limited release of 800 NFT Sneakers available through a Raffle Mint event from August 26 to August 29 on the gamified NFT marketplace “MOOAR”.

This marks STEPN GO’s first partnership, designed to facilitate the mass onboarding of Web3 users through innovative social features. One key feature is the ‘Haus System,’ a lending mechanism enabling users to share their Sneaker NFTs with friends and family new to the app, promoting rewards sharing and easing the process of understanding cryptocurrencies. Another notable feature is the ‘Interactive Map,’ allowing users to see and communicate with other players, even adding them as friends on the platform.

The “VIRTUAL G-SHOCK” initiative, launched in September 2023, seeks to expand Casio’s user base by creating unique G-SHOCK experiences in virtual spaces like NFTs and the Metaverse. The “STEPN GO” app rewards users for daily exercise, allowing for purchasing, lending, and borrowing of NFT Sneakers.

The limited edition NFT Sneakers draw inspiration from the G-SQUAD sports line of G-SHOCK, making them suitable for both athletic and virtual environments. Users can earn cryptocurrency based on their running or walking distances, linking physical activity with virtual rewards.

Yawn Rong, Co-Founder of FSL, stated: “We aim to integrate more traditional partnerships and IPs into STEPN GO to engage a wider audience with our Web3 lifestyle app. This partnership with Casio is critical for advancing the FSL ecosystem towards the ambitious goal of mass Web3 adoption.”

This collaboration symbolizes a joint vision to merge real-life physical activity with modern technology, promoting fitness through innovative products like the G-SQUAD watch for a unified experience between physical and virtual worlds.

Takahashi Oh, Senior General Manager of Timepieces at Casio, remarked, “By partnering with STEPN GO, we find an innovative way to blend the physical and virtual realms. We are eager to provide our users with a fresh, engaging experience that combines fitness and technology.”

About STEPN GO:

Following the success of STEPN, the original move-and-earn platform, STEPN GO transforms social fitness in daily life. Users can buy, borrow, or lend Sneakers to earn rewards for staying active. These rewards can be utilized to level up, cash out, or enhance online presence, fostering physical activity and social interaction.

About G-SHOCK:

Casio’s G-SHOCK watch line is renowned for its durability. Launched in 1983, G-SHOCK was inspired by Mr. Ibe’s dream of creating a virtually unbreakable watch. Over 200 prototypes were tested until the first G-SHOCK emerged, establishing its reputation as ‘the toughest watch of all time’. Continuously evolving, G-SHOCK embodies the mantra, “never, never give up.”

About STEPN:

The STEPN app was introduced in 2021, pioneering the ‘move-and-earn’ genre in gamified Web3 fitness apps. With over 5.6 million users and 1 million owned Sneaker NFTs across three blockchains, STEPN has collaborated with numerous prominent brands, including ASICS and adidas. It was also the first blockchain gaming app to integrate Apple Pay, ensuring a seamless onboarding experience for users transitioning from Web2.

Contact
Mattina Hiwaizi
STEPN GO
mattina@fsl.com

This article was originally published on Chainwire