Survey on Generative AI-Enabled Smartphones

According to a survey by Counterpoint Research, nearly 60% of global respondents plan to switch to generative AI-enabled smartphones by September 2025. The trend is strongest in the U.S., followed by Germany and France.

> “Smartphones have been playing a key role in the propagation of Gen AI, with nearly three-fourths of the respondents accessing the technology through their devices, led by Gen Z users,” the report said.

Generative AI awareness is highest in North America, where 72% of respondents are familiar with the technology. In contrast, Japan has the lowest awareness level at 7%. Among users aware of Gen AI, 73% have used the technology via smartphones, highlighting the devices' crucial role in its adoption.

The survey found that writing assistance is the most popular Gen AI application, followed by image generation and voice assistants. Over two-thirds of respondents are willing to pay more for smartphones with Gen AI features.

“Generative AI has quickly gained traction due to its accessibility and versatility across personal, professional, and educational applications,” said Tarun Pathak, Research Director at Counterpoint.

The survey was conducted in September 2024, engaging 3,535 respondents across seven countries, exploring awareness, benefits, and purchasing trends related to Gen AI.