Sony Group and Astar Network Launch 100 Million ASTR Reward Campaign

Sony Group and Astar Network have initiated a campaign featuring a 100 million ASTR reward aimed at fostering adoption and growth within the Soneium ecosystem.

According to a press release sent to crypto.news, the Japanese blockchain ecosystem Astar (ASTR) Network has partnered with Sony Group’s Ethereum layer 2 mainnet, Soneium, to unveil the Astar Contribution Score (ACS) campaign, which incentivizes users for engaging and providing liquidity in Soneium’s DeFi ecosystem.

The ACS campaign is set to run for 100 days, from February 20 until May 30, 2025. Throughout this duration, participants can accumulate points by interacting with applications, providing liquidity to DeFi platforms, and participating in web3 activities.

These points are convertible into ASTR tokens. A total of 1 billion ACS points will be available for users to earn, with one ACS point equating to 0.1 ASTR. Upon the conclusion of the campaign, participants can claim their ASTR rewards on the ACS website.

To support this initiative, Astar has allocated a reward pool of 100 million ASTR to encourage adoption and ensure sustainable economic growth for projects within the Soneium ecosystem, involving roughly 40 projects including Velodrome, Quickswap, SoneX, Kyo Finance, and SoneFi.

Users can also benefit from point multipliers by engaging in the Sony layer 2 ecosystem using ASTR, ETH, USDC, or USDT, with ASTR tokens offering a 2x multiplier, USDC a 1.2x multiplier, and USDT a 1x multiplier. Full details regarding asset multipliers will be provided on the Astar blog.

Sota Watanabe, Founder of Astar Network and CEO of Startale Group, emphasized that the ACS incentive mechanism aims to reward active contributors driving the Soneium ecosystem forward. He stated, “It’s for the users who don’t just participate but truly engage, providing liquidity to DeFi platforms and interacting with Web3 applications in meaningful ways.”

The campaign is designed to attract new participants into Startale and Sony’s newly launched Soneium blockchain ecosystem while increasing the number of ASTR holders through valuable incentives, translating on-chain activity into tangible rewards.

“By incentivizing meaningful participation, we’re not just enhancing ASTR’s adoption—we’re building a more engaged and dynamic Web3 community. We’re excited to see how it drives long-term value for users, developers, and the broader ecosystem,” remarked Maarten Henskens, Head of Foundation at Astar Foundation.

Moreover, this expansion prepares ASTR for deployment as SuperchainERC20, enabling future integration across other layer 2 networks like Base and OP Mainnet.

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