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Memecoins: Rebellion and Experimentation

Crypto has always been about rebellion and experimentation. Memecoins like Dogecoin (DOGE), Shiba Inu (SHIB), and others embody this spirit—not by promising groundbreaking technology, but by tapping into emotions, internet culture, and collective humor.

Crowd Psychology: FOMO and Memes

The 2025 crypto market revealed an odd truth: the more absurd a memecoin’s concept, the more popular it becomes. Despite the LIBRA situation, the memecoin market cap stands over $63 billion, with meme tokens generating $5.45 billion in daily volume (as of February 24, 2025). Projects thrive on ridiculous themes, proving that community engagement often trumps innovation.

Cult Memecoins and Their Success Formula

Memecoins originated in 2013 with Dogecoin, initially a joke that evolved due to Elon Musk’s backing, achieving over a $33 billion market cap. Following this, SHIB launched as a “Dogecoin Killer,” although it gained popularity through community hype and impressive ROI. BONK appeared to rejuvenate Solana’s ecosystem without lofty promises. PEPE and BUTTCOIN also illustrate the trend, gaining traction through humor and irony.

Building Loyal Communities

Memecoins represent social movements driven by humor and speculation. Communities develop around these tokens, often sharing viral content that fosters cult-like followings. Gamifying ownership removes the need for technical analysis, making it accessible for all, even skeptical individuals.

Future of Memecoins: Bubble or New Culture?

Memecoins are likely to remain relevant, despite challenges. Their humor, simplicity, and strong communities point to a sustainable future. With minimal utility, they prove that attention and narrative can successfully build value in the crypto market.

Sofia Bobrik is a global PR strategist and the founder and CEO of TechWaves PR, specializing in tech, blockchain, and finance communications.