By Michelle Conlin

NEW YORK (Reuters) – World Liberty Financial, a new crypto platform partially owned by President Donald Trump, has announced a strategic token reserve aimed at supporting Bitcoin, Ethereum, and other leading cryptocurrencies that are reshaping global finance.

WLF stated in a post on X that the token reserve will help mitigate market volatility, allow for investments in innovative decentralized finance projects, and create a well-capitalized reserve. Additionally, the company plans to seek partnerships with financial institutions to contribute tokenized assets to the reserve.

WLF did not respond to queries for comments. Likewise, the White House and Trump Organization overlooked requests for statements.

The announcement coincides with Trump and his family’s increasing engagement in the crypto space. Besides WLF, they have a majority stake in Trump Media & Technology Group, a company pivoting into crypto-related financial services. On January 29, they announced this shift.

Three days before his inauguration, Trump launched the $Trump meme coin, which has attracted millions, including $100 million in fees. WLF has reportedly conducted token sales totaling $500 million as of recently.

In January, Trump mentioned that his assets, currently held in a revocable trust, would be managed by his children during his presidency.

World Liberty Financial was launched two months before the U.S. presidential election, with Trump and his affiliates holding a 60% stake and entitled to 75% of revenues and 22.5 billion tokens.

This news follows a surprise appearance by Donald Trump Jr. at the Ondo Summit in New York City, promoting WLF’s mission of bridging crypto with mainstream retail investors such as educators, firefighters, and dentists. Trump Jr. highlighted the importance of a regulatory framework for crypto’s growth, describing it as the future of finance and American hegemony.