Bitcoin and Company Treasuries

As Bitcoin increasingly enters the balance sheets of publicly listed firms, a new generation of tech-forward companies is adopting treasury strategies once reserved for crypto-native players.

UK-listed Vinanz and Smarter Web Company are the latest to join a growing club of businesses using Bitcoin as both a strategic reserve asset and a growth catalyst.

Summary

• Vinanz: From Mining Operation to Bitcoin Holding Powerhouse
• Smarter Web Company: A Surprising Bitcoin Believer
• Following in the Footsteps of MicroStrategy and Beyond
• Conclusion: The Bitcoin Balance Sheet Era Is Here
• Best Wallets to Hold Bitcoin On Your Balance Sheet

Vinanz: From Mining Operation to Bitcoin Holding Powerhouse

Originally founded as a Bitcoin mining outfit, Vinanz (LSE: BTC) built its operations across multiple locations in North America, embracing a decentralized approach in line with Bitcoin’s ethos.

In 2025, the company made a bold pivot: acquiring over 58 BTC for its treasury – worth over $5 million at the time. Vinanz’s approach blends traditional mining with a modern asset strategy, holding BTC on its balance sheet alongside mining revenue.

This dual-track model mirrors the playbook of U.S. crypto firms like Riot and Marathon Digital but with a uniquely British twist.

With a recent listing on the London Stock Exchange under the ticker BTC and talks of a future Nasdaq listing, Vinanz is ambitious in becoming a global Bitcoin holding company. The company has proposed a rebrand to reflect this focus, intending to change its name to The London Bitcoin Group.

Vinanz emphasizes regulatory compliance and custody by opening an institutional-grade BTC wallet with Fidelity Digital Assets, positioning itself among rare UK listed companies that combine Bitcoin ownership, mining infrastructure, and institutional safeguards.

> Bitcoin Purchased – 58.68 Now Held by Vinanz in Treasury 🔔@VinanzBTC is pleased to announce the purchase of an additional 37.72 bitcoin as part of its growing bitcoin treasury strategy.
>
> Read more: https://t.co/vIxhZUzeO8#BTC #VINZF pic.twitter.com/eakiTkIl63
> — Vinanz (@VinanzBTC) June 24, 2025

Smarter Web Company: A Surprising Bitcoin Believer

While better known for web design and digital services, Smarter Web Company recently announced a pivot, adding Bitcoin to its treasury reserves and exploring crypto-based revenue strategies.

This decision, though surprising, aligns with a larger global trend of non-crypto companies reallocating part of their fiat reserves into Bitcoin. Smarter Web positions Bitcoin as a long-term hedge against inflation.

Following in the Footsteps of MicroStrategy and Beyond

Both Vinanz and Smarter Web are taking inspiration from MicroStrategy (NASDAQ: MSTR), which has bought over 200,000 BTC since 2020. Other companies following this model include:
* Block, Inc. (formerly Square)
* Tesla
* Hut 8
* Semler Scientific

Across sectors, public companies are recognizing Bitcoin not just as a speculative asset but as a vital part of corporate finance.

Conclusion: The Bitcoin Balance Sheet Era Is Here

Vinanz and Smarter Web may seem unlikely allies in the crypto space, but their treasury strategies reflect a global trend. As inflation concerns persist, Bitcoin is becoming a modern solution for corporate reserve management.

Best Wallets to Hold Bitcoin On Your Balance Sheet

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